Tomorrow’s Blockbusters Today!
Posted by Ian in Announcements, Business, Industry ThoughtsAtomic Fez Publishing is the single best source of books that will be wildly popular in five years’ time.
The new force in publishing of stories sometimes dismissed as ‘cult’; Atomic Fez is dedicated to the creation of new edge fiction; encompassing categories such as horror, the supernatural, the mysterious and all forms of exciting popular fiction that defy easy categorisation. While seeming to be divergent in character, when you get right down to it all those different books are various ‘stories’. Who doesn’t like a good story, really? Atomic Fez selects the best ones for your enjoyment.
In the past, in order to find works written by ‘brave new voices’ (e.g.: Jack Kerouac, Alan Moore, Neil Gaiman, or D.H. Lawrence), one had to plunge into the depths of ‘cult’ or ‘underground’ literature. Now, those authors are seen either as giants of writing, sources of block-buster movie scripts, or both.
Increasingly today, youth programming, TV series and films are developed from works which have not yet entered the mainstream; having found the surprisingly universal appeal of Star Trek, The X‑Men, and The Lord of the Rings. Therefore, Atomic Fez Publishing is dedicated to launching the future stars in the field of horror, fantasy and the supernatural, because today’s ‘cult’ writers are producing tomorrow’s classic fiction. This has always been true, but more so now. What is now considered as having ‘a narrow, cult market appeal’ is tomorrow’s mainstream offering; ‘niche marketing’ is seen as the very foundation upon which to build toward ‘mass appeal’.
Many years ago – before the coming-of-age of The Beatles, the MP3, and the iPod – the story goes Duke Ellington said there are only two different kinds of music: ‘good’ and ‘bad’. Everything else used to describe various categories of musical styles can be helpful, but often isn’t accurate.
These days, the same thing applies. If you ask a band what sort of music they play, you’ll get a shopping list of influences. Here’s an actual description by eMusic about the music of the Dex Romweber Duo:
…continues to … put his idiosyncratic rock/roll/surf/country/pop/folk stamp on everything”.
It sounds like great stuff, but what part of the record store do you find that album in?
Finding new and different books in mainstream bookshops has been the much same struggle for some time now, new edge fiction being rarely of one specific genre or another. Even if there is a dominant type, it’s easily a misunderstood one like “horror” (which can be anything from Edgar Allan Poe, to Albert Camus, to any of Sir Arthur Conan Doyle’s non-Holmes stories), or a category saddled with an all-encompassing term such as “mystery” – which is so imprecise it basically means there’s something which needs to be discovered by the end of the story – and any tale that doesn’t have that at its core doesn’t have much going for it already.
No one listens to only one variety of music, nor does anyone read any one style of book to the avoidance of others. Likewise, Atomic Fez was created to make available the books which are ‘good’, which are worth spending whatever time and money you have to read them, and which free you to dive-in without any pre-conceived notions of what they’ll be like before doing so. They are different from others, and from each other, but they are universally ‘good’.
The books available from Atomic Fez are not selected because they don’t fit specific markets, but despite the fact that other publishers may have declared them ‘tough to market’. This is, at its roots, a business after all; no one’s actively trying to make their job tougher that it already is. The best recommendation a book can get is probably “you gotta read this, it’s awesome! I’m not going to tell you anything more; just read it, okay?” The books Atomic Fez publishes will, hopefully, engender just such a reaction in you and others.
Atomic Fez Publishing is the single best source of books which will be wildly popular in five years’ time.
Entries (RSS)